Breaking The Rules...
We set out to create the RIDGE because like you, we were frustrated by the level of compromise in the eyewear industry. Brands we had used and loved for years had changed. Bought out by monopolizing competitors, their focus shifted from the consumer to profit and their quality plummeted while prices increased.
As outdoorsmen who regularly use and abuse gear in our pursuits, we were unable to find durable honestly priced sunglasses built to last, so we created our own. In line with our mission of enabling as many men as possible to achieve their full potential, we cut out the artificial retail markups through our direct to consumer model to offer world class sunglasses at a radically fair price.
The RIDGE was inspired by the rugged unforgiving nature of the the Alps mountain ridge. Purpose built for performance and protection, the RIDGE subtly packs unmatched durability, high-impact rated eye protection, razor sharp optics and is backed by a Lifetime Craftsmanship Warranty.
ANSI Z87.1 BALLISTIC RATED
110° HIGH FLEX HINGES
RAZOR SHARP OPTICS
HIGH CONTRAST POLARIZATION