Breaking The Rules...
We set out to create the ALPINE because like you, we were frustrated by the level of compromise in the eyewear industry. Brands we had used and loved for years had changed. Bought out by monopolizing competitors, their focus shifted from the consumer to profit and their quality plummeted while prices increased.
As modern day explorers who regularly use and abuse gear in our pursuits, we were unable to find durable honestly priced sunglasses built to last, so we created our own. In line with our mission of enabling as many men as possible to achieve their full potential, we cut out the artificial retail markups through our direct to consumer model to offer world class sunglasses at a radically fair price.
Inspired by the rugged Himalayan Alpine region and purpose built to be uncompromising on all fronts, the ALPINE stealthily packs high impact eye protection, unmatched durability, razor sharp optics and is backed by a Lifetime Warranty.
ANSI Z87.1 BALLISTIC RATED
110° HIGH FLEX HINGES
RAZOR SHARP OPTICS
HIGH CONTRAST POLARIZATION